Branding and development of the new online store of the company

Website creation

Branding & Brand Guide

Print design & promotional materials

Website creation

Branding & Brand Guide

Print design & promotional materials

Novochim is one of the largest suppliers of chemical raw materials, chemicals and acids in Ukraine. The company works with enterprises in industrial, technical and household spheres, providing stable supplies and a wide range of products.

The client approached us to strengthen the visual component of the brand, modernize the website in the format of an online store and create printing materials for customers and partners. The main focus was to maintain trust, improve perception and support sales growth.

Key tasks:

• Update the visual identity, refresh the logo and reinforce the company's brand identity.
  
• Develop a modern online store with smart navigation and maintaining SEO positions.
  
• Create quality print and promotional materials that support offline communication with customers.
  
• Maintain a branded visual system: from seasonal materials to adapting to new formats.

Results

• Updated the logo and developed a vibrant corporate identity with an emphasis on the color red, a symbol of reliability and technology.
  
• In cooperation with marketing specialist Anna Dyachenko, we formed a comprehensive visual approach to the company's communication.
  
• We redesigned the website: reworked the structure, improved the UX and visual presentation of the products, preserving the gained SEO-positions.
  
• Developed dozens of banners, cards, and visual materials to enhance the perception of the product catalog.
  
• Prepared and printed a full set of printing: business cards, booklets, folders, letterheads, email templates.
  
• For two years we produced a corporate wall calendar with a unique theme for each month.
  
• We used premium printing technologies - lamination and selective varnish on contact printing - to emphasize attention to detail.