Comprehensive design solution for Okschain

Website creation

Logo & Corporate Identity Style

Print design & promotional materials

Website creation

Logo & Corporate Identity Style

Print design & promotional materials

Okschain is an innovative blockchain ecosystem aimed at solving key problems of traditional financial systems. The project combines cutting-edge technology and user-friendly solutions to offer an alternative to fiat instruments.

Project objectives

• Develop a unique brand that reflects the technology, reliability and simplicity of blockchain solutions.
  
• Create a complete branding package for a successful ICO launch, including logo, identity, website and marketing materials.
  
• Address the complexity of communicating with the audience through visual metaphors and infographics.
  
• Ensure the project is recognizable in the global marketplace, setting it apart from competitors.

Results

For Okschain, we created a holistic integrated design approach, ensuring brand recognition in the international blockchain arena:

• Developed a unique logo and brand identity that reflects a combination of technology, security and simplicity.
  
• A promotional website was created with a focus on the ICO funnel: we built a lending structure customized for the target audience - investors and crypto-enthusiasts. The project included blocks with Roadmap, tokenomics, whitepaper and team, designed in a unified UI-style.
  
• A full package of marketing materials was prepared: whitepaper, presentations, social media graphics, tokens, email newsletters and other mockups, all of which were used in a promotional campaign before the ICO launch.
  
• Visual infographics and illustrations were developed, which replaced overloaded texts and simplified communication with the audience. This allowed to quickly explain the essence of solutions and increase engagement.
  
• Thanks to a comprehensive visual strategy, the project received high marks in international ratings and a rapid growth of attention in the crypto community: the popularity growth amounted to +877% in the first week of the campaign, and the brand took the top 1 position in the global ICO-rating at the time of launch.
  

The Okschain project was an example of how the right visual packaging and UX presentation can play a key role in scaling a fintech product globally.