Creating a corporate website for a tour operator

Website creation

Website creation

NZJane is a New Zealand-based travel startup that helps travelers explore the best destinations in southern hemisphere countries.

The project needed a website that doesn’t just inform, but inspires, engages and makes it easy to plan trips.

Project objectives

• Develop a thoughtful website structure that fits the startup's business model and guides the user intuitively.
  
• Create a modern, light and vibrant design that conveys a vacation atmosphere, with a focus on engagement and retention through interactivity and gamification.
  
• Build the site with a flexible and easy to use admin panel, allowing the team to add new itineraries and update content independently.

Results

• Conducted a series of research and sprints to create the optimal site structure to match key product objectives and user behaviors.
  
• Developed a light, fresh design with bright accents - visually conveying a sense of lightness, inspiration and desire to travel.
  
• Introduced elements of interactivity and gamification to increase engagement and motivation to explore the content.
  
• We created a website with a user-friendly custom admin panel, where adding a new itinerary takes the form of a step-by-step quiz - simple, fast and error-free.
  
• Optimized the site for further scaling and easy publishing of new sections, regions, content formats.