Creation of a modern catalog website, industrial design and launch of Brainchip brand

BeeTerm is a leading Ukrainian manufacturer of solid fuel equipment, including pellet boilers and burners. The company is actively developing in the field of heating system automation, offering innovative solutions to improve energy efficiency. As part of its product line expansion, BeeTerm has launched a new sub-brand, Brainchip, a boiler control automation that provides convenience and precise control of heating system operations.

Project objectives

• Stand out among competitors through an updated website and refreshed brand positioning.
  
• Develop a modern catalog website with user-friendly navigation, high-quality content, and custom functionality for effective sales.
  
• Design industrial and 3D visualization for new products to highlight innovation and quality.
  
• Create professional corporate and advertising materials that emphasize the company’s high standards.
  
• Launch the Brainchip sub-brand: develop a logo, visual concept, UX/UI design for the boiler control interface, and prepare 3D design and visualization of the device and control panel.

Results

As part of the project for Beeterm, we realized a multi-level brand and product transformation by integrating website, visual communication and industrial design into a single system:We developed a modern catalog site with customized modules. We created a flexible admin panel with role delineation and user-friendly content management, which simplified internal processes for the client’s team.Beeterm’s updated visual identity emphasizes engineering expertise and technological reliability.

Business cards, presentations and promotional materials were prepared to match the level of a manufacturing company entering new markets.3D visualization of products and industrial design of equipment, including boilers and burners, was carried out. This allowed to create new TOP products of the company and present the products online with a high level of detail.A new sub-brand Brainchip was launched, responsible for automation of boiler equipment. Within this direction we:

• Developed a logo and visual concept in line with the smart systems segment.
  
• Created a UX/UI design of the end-user-oriented control interface - focusing on simplicity, logic and visibility.
  
• Modeled a 3D visualization of the device and interface panel, giving the client team a powerful marketing tool to showcase the technology.
  
• We tested the interface and refined it based on user scenarios to maximize usability.
  

The result was a flexible digital system for a manufacturing brand that combines an innovative product, a modern catalog and a fully designed sub-brand ready to scale and effectively present to the market.