Branding, visual identity, marketing materials and online store for OnyxArt.

OnyxArt is a premium manufacturer of exclusive lamps, wall panels, furniture and accessories made of natural onyx and marble. The brand combines luxury materials with innovative production technologies, offering customized design solutions for customers who appreciate aesthetics and status.

Project objectives

• Create a unique brand and corporate identity that emphasizes the exclusivity and prestige of the products.
  
• Develop visual communication to attract customers from the premium segment.
  
• Prepare marketing materials for the sales department that broadcast the status of the brand.
  
• Create an image online store and niche lendings to increase sales and recognition.
  
• Address the lack of uniform visual standards that hampered storytelling and promotion.
  
• Optimize the budget for printing materials (move production from Switzerland to Ukraine without losing quality).

Results

OnyxArt project was a comprehensive work on building a premium brand, visual communication and digital infrastructure that meets the expectations of luxury segment:

• A unique identity was developed, combining elegance and exclusivity: the logo, typography and visual system translate the status of the brand and the aesthetics of working with natural stone.
  
• An image online store was created, combining a high visual presentation and a well thought-out commercial structure. Page architecture, visual emphasis on products, and SEO-optimization were thought through, which increased recognition and conversion rate.
  
• Niche lendings were prepared, tailored to specific product groups and CA segments - from lighting fixtures to interior panels, which allowed for flexible customization of customer engagement funnels.
  
• A set of marketing and commercial materials was developed: catalogs, business cards, booklets and handouts, designed in a single visual style, conveying prestige and sophistication.
  
• The printing process was optimized: all printing was transferred to Ukrainian production, which allowed to significantly reduce costs, while ensuring strict quality control - the finished materials were successfully delivered to Switzerland.
  
• The project resulted in a powerful visual and marketing foundation, with which OnyxArt strengthened its position in the market of elite interior decoration and was highly appreciated by the client, including in the format of a video certificate of cooperation.
  

The project combined brand, digital, visual and print materials – all within a premium approach to positioning and sales.