Branding and website development for SEO company

Website creation

Logo & Corporate Identity Style

Website creation

Logo & Corporate Identity Style

BoostLeads is a Vancouver-based digital marketing studio specializing in SEO optimization and website promotion. The company entered the market to strengthen the digital presence of small and medium-sized businesses by helping them grow through organic traffic and strategic marketing.

The challenge for our team was to create a visual and digital brand foundation capable of conveying the company’s expertise, reliability and technology focus from the first seconds of interaction.

Key tasks:

• Develop a logo and corporate identity that was concise and versatile for B2B communications.
  
• Design a corporate website in a light aesthetic, with accents reflecting the brand's purposefulness.
  
• Prepare a site structure focused on SEO queries and user-friendliness.
  
• Create a full suite of corporate printing and primary marketing materials.

Results

• Designed a simple and memorable business logo that works well in both digital and print media.
  
• Created a corporate identity with a predominantly light color palette and accents of red - a symbol of energy, action and growth.
  
• We designed SEO-oriented structure of the site, with all the main sections elaborated for key queries.
  
• We developed a website with a user-friendly administrative panel for self-management and scaling.
  
• We prepared a full set of corporate printing: business cards, letterheads, branded folders, emails and presentation templates.
  
• Provided BoostLeads with all the necessary visual and digital starter kit to effectively enter the market.