Complete design solution for WallaWalla Studio

Walla Walla Studio is a full-service studio specializing in game art, animation and visual effects for AAA projects. The company’s website required an urgent update to keep up with the international market.

Project objectives

• Update an outdated website that was inferior to competitors in terms of UX/UI and functionality.
  
• Maintain SEO positioning while migrating to a new version.
  
• Strengthen site structure for SEO and customer convenience.
  
• Undertake a rebranding with the development of a new identity.

Results

The WallaWalla project was an example of a flexible redesign strategy, where it was necessary to keep the current SEO positions and at the same time bring the visual appearance of the company to the level of international game studios:

• The interface was developed with a focus on UX/UI presentation of portfolios and case studies to showcase art, animations and VFX with maximum visual impact.
  
• To ensure SEO continuity, we configured a proxy server that allowed us to plug in the new homepage without removing the old version, preserving indexation and behavioral metrics.
  
• We gradually implemented a system of internal pages with a new content architecture and SEO-friendly structure, which simplified navigation for clients and expanded organic promotion opportunities.
  
• We gradually implemented a system of internal pages with a new content architecture and SEO-friendly structure, which simplified navigation for clients and expanded organic promotion opportunities.
  
• As a result of the work, the site became a modern portfolio showcase, and the entire migration took place with no loss of SEO traffic and no technical glitches.
  

The project gave WallaWalla an updated look and a tool for international communications, allowing us to confidently declare ourselves as a studio that meets the standards of the global game industry.