Integrated design for a personalized marketing agency

Brand Aktuell is a Swiss agency combining strategic marketing, branding and digital technology. It specializes in creating personalized advertising campaigns where creativity meets analytics. Our task is to develop a visual identity that emphasizes the company’s professionalism and reliability, and to create an interactive website with engagement elements such as video quizzes.

Company goals

• Create a striking visual style that reflects the brand values: professionalism, simplicity, reliability.
• Develop a responsive website with interactive elements to increase conversions.
  
• Implement videoquiz, a tool for audience engagement and data collection.
  
• Provide management flexibility through an intuitive admin panel.

Comprehensive solution for the company

The Brand Aktuell project combined the development of a strong visual identity with the creation of an interactive platform that highlights the agency’s expertise in personalized marketing:

• A corporate identity was developed that reflects the agency's core values of professionalism, technology and visual purity. The identity includes a logo, brand palette, typography and modular graphics that works across both digital and print channels.
  
• An adaptive corporate website was created that harmoniously combines design and functionality: well thought-out page architecture, case study and portfolio blocks, feedback forms and CTA blocks with high conversion rates.
  
• An interactive video quiz has been implemented that turns a visit to the site into an exciting choice scenario: users receive recommendations on products and services in the format of a personalized game. This not only increases engagement, but also collects data for further segmentation.
  
• An intuitive content management system was developed, allowing the Brand Aktuell team to quickly update information, add projects, manage requests and launch new lendings without involving developers.
  
• All components of the project were designed in a unified visual logic, which strengthens the perception of the brand as a modern, systematic and customer-oriented company.
  

The result is a full-fledged digital tool for personal marketing, combining spectacular visuals, interactivity and ease of management – a platform that works for both reputation and results.