Design and development for starting a new business

Charge4Free is a financial and technological solution for small and medium-sized businesses to accept card payments without processing fees. The project offers dual pricing and surcharge addition models, helping entrepreneurs optimize costs and simplify payment acceptance.

Project objectives

• The client came with a request for comprehensive visual and digital packaging: from logo creation to a developed website and an explanatory video.
• The key task was to make the product clear, accessible and convincing for both entrepreneurs and their customers.

Results

• We developed a concise logo with an emphasis on typographic stylization of the name, reflecting the fintech direction of the project.
  
• We prepared proposals for the structure of the website and its content, adapted to the needs of a startup at an early stage of its launch.
  
• We designed and developed a landing page with light animations and emphasis on the product benefits.
  
• Created a cartoonish explainer video with a step-by-step demonstration of how Charge4Free works, highlighting its key benefits and usability.
  
• We designed the initial set of business printing: business cards, brochures, basic presentation materials.
  
• We provided the startup with everything it needed to make a convincing market entry and the first steps in communication with potential partners and clients.