Rebranding of the clinic and creation of a new website

Website creation

Logo & Corporate Identity Style

Website creation

Logo & Corporate Identity Style

EDIT is an intensive cosmetology clinic operating in Kiev since 2005. The founder, cosmetologist Angela Petrash, has created a concept of non-surgical rejuvenation based on scientific approaches, personalized protocols and gentle treatment of the skin.

The company approached us with a request to redesign the website, retaining the accumulated SEO traffic, as well as to create a new visual identity in line with the brand’s professionalism and aesthetics. The site had to become both modern, informative and easy to understand.

Key tasks:

• Develop a new site structure that encompasses all existing content and does not lose search positions.
  
• Create a visually clean, light, minimalist design with elements of interactivity.
  
• Migration of over 250 pages and articles, updating to a modern style while maintaining logic and SEO metrics.
  
• Provide the clinic with a simple and intuitive content administration interface.
  
• Develop a concise logo to symbolize the scientific approach and lightness of the brand.

Results

• Designed a lightweight and professional logo with a molecule graphic element to reflect the scientific basis of the clinic's approach.
  
• Conducted a comprehensive UX audit of the old website and designed a new structure, preserving all pages and their SEO value.
  
• We created a light, airy design with minimalist aesthetics and an emphasis on ease of information perception.
  
• We implemented elements of interactivity and visual presentation of the clinic's advantages (rating, expertise, approach) on the website.
  
• We transferred and adapted more than 250 pages and articles from the old site, ensuring correct indexing.
  
• We developed a website with a user-friendly CMS so that the EDIT team could independently update information and add new materials.