Branding and UX/UI for DiggyBoom: how we created a gamified lottery from scratch

DiggyBoom is an innovative platform that reimagines the classic “Saper” mechanics by creating 2 mechanics of stylish gambling. We developed the concept, interface and game logic to turn a niche idea into a product with a mass audience.

Project objectives

• Clear game mechanics - simplify the rules and add dynamics for quick engagement.
  
• Gamification - implement levels, artifacts, and a reward system to retain players.
  
• Intuitive UX - designed interaction scenarios with a minimum threshold of entry.
  
• Unique style - created a visual language that emphasizes excitement and atmosphere.
  
• Brand trust - reinforced process transparency through a clear interface and onboarding tutorials.
  

Results

We created a holistic gaming platform for DiggyBoom that combines strategic mechanics with visual dynamics and an engaging interface:

• A brand and identity was developed that visually reflects the excitement, tension and gamified spirit of the game. Based on the concept of explosive dynamics and minimalistic but expressive graphics - the logo, color palette, animations and fonts work for emotional engagement.
  
• An intuitive UX scenario was designed, where it is easy for the player to understand the rules - even on the first visit. A minimum entry threshold is ensured through a scripted approach and step-by-step onboarding.
  
• We implemented the mechanics of levels, artifacts, achieves and in-game bonuses, which turned the platform into a system with a high retention rate.
  
• Special attention was paid to UI design: every screen (game board, control panel, balance status, win/loss screen) is designed in a unified visual style, making interaction consistent and enjoyable.
  
• A full set of graphic assets was created: icons, controls, background illustrations and animations, as well as tutorials (tutorials, hints) that help the user to get used to the process.
  

As a result, DiggyBoom has a ready-to-launch digital product that not only looks attractive, but also has a high degree of engagement thanks to thoughtful gamification, visual logic and a comfortable user journey.