Complete design solution for ReRacer

Reracer is a specialized mobile application and social network for motorcycle racers and their coaches. The platform allows to record track data during races, share it with other participants and analyze the results in a convenient digital format.

The startup team approached us with the task of creating a dynamic, technological and memorable visual style that would reflect the spirit of speed and competition, as well as a UX/UI design that would be user-friendly for both athletes and race organizers

Key tasks

• Develop a logo and identity in a racing aesthetic that conveys energy, drive and precision.
  
• Design the UX/UI design of the mobile app with well thought-out interaction logic.
  
• Prepare illustrations and visual accents to present functionality.
  
• Create a small, but expressive landing page that will help to present the product to investors and the first audience.
  
• To fit into the limited budget of a startup without losing quality and depth of elaboration.

Results

• Designed a stylish, dynamic logo inspired by racing aesthetics and competitive spirit.
  
• Shaped the visual system with an emphasis on red and graphite hues - as a metaphor for energy, determination and technology.
  
• Designed the app's UX map and helped the client structure the product logic.
  
• Created a visually appealing, modern interface for the mobile app with a focus on usability, clarity and quick navigation.
  
• Prepared original illustrations that reveal the key functionality.
  
• As a gift to the client, we developed a compact presentation, which helps to effectively show the idea of the product to potential investors and partners.
  
• We provided comprehensive visual preparation of the startup for market launch.