IPT

Creation of brand style and catalog website for IPT

Website creation

IPT (Institute of Pharmacological Research) is a research organization specializing in the development and testing of pharmacological drugs. The company conducts drug efficacy and safety studies, providing analytical services to the medical and pharmaceutical industry.

Project objectives

Develop a modern catalog website that emphasizes the company's professionalism and increases the trust of partners.
Create user-friendly navigation for easy access to information about products and services.
Update the visual identity, including logo and styling, to match the company's status.
Address an outdated website that did not reflect the organization's level of expertise.
Implement a user-friendly and accessible admin panel for operational management of content and product catalog.

Results

For the IPT project, we implemented a comprehensive digital presence refresh, ensuring compliance with the high standards of the pharma industry:

Redesigned the logo and corporate identity: the new visual system is based on clean shapes, restrained colors and a minimalist approach, emphasizing the scientific focus and seriousness of the company.
A modern catalog site has been developed, in which the entire structure is built on the principles of simplicity and logical navigation. The visitor quickly finds the necessary information - from the description of activities and services to cards with products and analytics.
A flexible catalog filtering system has been created, which allows you to quickly sort drugs and services by type, purpose and format of interaction.
All key pages (about the company, research, services, contacts, catalog) are designed in a unified UI-style, corresponding to the strict and professional image of the pharmaceutical environment.
A user-friendly admin panel was implemented, giving the client's team the opportunity to promptly update the catalog, publish articles, edit product cards and manage the structure of the site without involving technical specialists.

The result is a full-fledged digital tool that strengthens the trust of partners, makes IPT recognizable in the professional environment and maintains a high level of expertise at all levels of interaction.