An end-to-end design solution for Waste Logic

WasteLogics is a product-based B2B company that provides a cloud-based logistics management platform for waste management and transportation in the UK. Its solutions help logistics and waste management companies automate processes, manage orders, maintain records and improve operational efficiency.

The main pains:

• 15 years the system was built by developers who didn't adhere to interface design principles.
  
• Complex interface designed without taking into account UX/UI principles, which hindered effective user interaction with the system.
  
• Long training of employees - it took up to 3 months for new users to master the platform.
  
• Inconsistency of actions - the same operations were performed differently in different parts of the system, and documentation was required for each case.
  
• Loss of customers due to complex interface - high cognitive load interfered with the use of the platform and reduced conversion.
  

Goals:

• Make the platform interface clear, logical and user-friendly.
  
• Work out the structure and user paths to simplify tasks.
  
• Optimize the number of screens, unify actions, and simplify the system for the end user.
  
• Find a balance between UX improvements and development costs, propose optimal solutions.
  
• Develop a new corporate website that clearly showcases the product and increases conversion rates.
  
• Have a design challenge company on retainer.

Results

• System interface redesign and user experience optimization
  
• Deep UX research process: analyzing user scenarios, mapping user paths.
  
• Creating a single logical UI that reduced system mastering time.
  
• Simplifying navigation to reduce cognitive load.
  
• Optimizing the number of screens, unifying actions in different parts of the system.
  
• Developing a design system for scalability of the interface.
  
• Creation of a new corporate website
  
• Developed an elaborate structure of conversion-oriented landing pages.
  
• Enhanced visual demonstration of the product to simplify its perception.
  
• Development of marketing and corporate materials
  
• Created a company styleguide to ensure consistency of visual style.
  
• Developed product presentations for sales teams.
  
• Prepared various layouts for marketing campaigns.
  
• Designed exhibition stands and promotional materials.
  
• Creation of training and branded materials
  
• Developed graphic training manuals for clients and partners.
  
• Prepared content for design of clients' accounts within the system.
  
• Created graphics and banners for promotion channels.
  

We significantly simplified interaction with the WasteLogics platform, increased its convenience and reduced training time for new employees. The new corporate website improved brand perception, increased conversion rates and enhanced competitive advantage. Ready-made marketing and corporate materials helped the company confidently present its product and strengthen its market presence.