Creation of an online store for the company

Website creation

Website creation

Old Loft is a Russian manufacturer and brand of premium furniture in loft style, minimalism, wabi-sabi and other modern trends. Founded in 2018, the company quickly gained the trust of designers and connoisseurs of interior aesthetics thanks to its impeccable taste, high quality and authentic approach to the creation of interior items.

Key challenges:

• Develop an online store with a unique style that matches the brand aesthetic and client preferences.
  
• To think through the structure of the site and product cards for the convenience of customers and preparation for SEO.
  
• Provide a simple, user-friendly and scalable administrative panel.
  
• Create auxiliary graphic elements and layouts that support the brand identity of the site.

Results

• We developed an online store in a unique style with elements of skevomorphism - the site turned out to be visually tactile, lively and memorable.
  
• We developed a convenient and logical structure of the site, adapted to SEO and user behavior.
  
• We created a special format of product cards: convenient, visually balanced, with an emphasis on details, textures and photography.
  
• Processed and optimized images for the catalog - preserving the atmosphere and visual integrity of the brand.
  
• Designed the administration panel, ensuring easy content updates and product management.
  
• Additionally, we prepared auxiliary layouts in the same style of the site: banners, icons, etc.